We are hiring a CRM & Lifecycle Marketing Manager, D2C E-Commerce who will report directly to the Director of Marketing, D2C eComm and be responsible for driving customer engagement, retention, and revenue growth through end-to-end ownership of CRM strategy, lifecycle programs, and marketing technology integrations for Fujifilm’s DTC e-commerce business. This role blends customer lifecycle strategy with MarTech leadership—owning the design of CRM programs while leading integrations and ensuring platforms (ESP, SMS, UGC, loyalty and personalization tools) work seamlessly across the customer journey. The manager will partner closely with brand, creative, developers, IT, and vendors to translate business needs into technical solutions, while building personalized experiences that deepen customer relationships.  

At FUJIFILM North America Corporation, we are many things to both consumers and business customers. We’re looking for passionate, mission-driven people to help us continue to innovate. 

With five operating divisions, there’s a lot of opportunity to find your niche and make an impact. Perhaps you’ll click with our Imaging Division that provides one-time-use cameras, digital printing equipment, and instax™. Maybe you’ll get charged up about our Electronic Imaging Division that markets digital cameras, lenses, and accessories for content creators. Or, you might have your eye on our Optical Devices Division, which provides optical lenses for the broadcast, cinematography, videography, and industrial markets. You could be drawn to our Business Innovation Division—they develop office and commercial print solutions and enable digital transformation. And if you’re interested in tape, check out our Industrial Products Division—they develop data storage solutions.

We offer a collegial culture and a flexible work environment. Our headquarters is in Valhalla, New York, a quaint town just one hour north of New York City.

Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of “giving our world more smiles.” Visit: https://www.fujifilm.com/us/en/about/region/careers

CRM & Lifecycle Data Strategy

• Manage and optimize CRM processes to improve customer data analysis and segmentation, enabling personalized and targeted lifecycle marketing.
• Own the creation, optimization, and measurement of email and SMS campaigns aligning with overall marketing and business objectives.
• Partner with marketing team (performance/brand/creative), developers, vendors to implement, maintain, and integrate marketing technologies (ESP/SMS, UGC, Reviews, Loyalty providers)
• Use front end marketing tools as well as data visualization tools and analytics (e.g., GA, Looker) to provide actionable insights, reporting on KPIs such as CLTV, retention, engagement, churn, etc.
• Ensure data security, compliance, and governance principles are maintained across all platforms.
• Bring a strategic, creative mindset and technical proficiency to optimize our marketing technology stack and drive business growth.
• Act as the main point of contact with our software development team by translating marketing needs to define technical project requirements.
• Manage relationships with external vendors and partners, ensuring the best technology solutions are sourced and implemented.
• Stay updated with the latest trends in email marketing and CRM technologies, applying best practices to continuously enhance our strategies and systems.

Lifecycle Marketing & Customer Engagement

• Build, launch, and optimize automated email and SMS triggers and flows including welcome, onboarding, cart abandonment, browse abandonment, post-purchase, win-back, promotional/event/occasion-based campaigns, etc.
• Own segmentation, targeting, and personalization strategies across CRM.
• Ensure communication via all lifecycle marketing is timely and relevant based on the consumer journey.
• Develop and optimize multichannel customer journeys that nurture engagement and drive repeat purchases.
• Create and execute sophisticated email marketing strategies and CRM management to drive customer acquisition, conversion, and retention.
• Continuously analyze campaign performance and customer behavior to refine lifecycle strategies, with KPIs including engagement, conversion CLTV, and churn reduction.

Cross-Functional Leadership

• Serve as the key connector between marketing, analytics, product, and technology teams, ensuring CRM and lifecycle programs align with broader business goals.
• Lead cross function initiatives from strategy through execution, translating marketing needs into technical requirements.
• Manage relationship with vendors, contractors, and agencies to ensure high-quality and timely delivery of lifecycle and CRM programs.
• Recruit and onboard contractors as needed for campaign builds, technical integrations, and regional execution. (2 contractors)
• Provide leadership, training, and development for an Assistant CRM Manager within the first 12 months of the role.
• Foster a culture of continuous improvement, testing and innovation across CRM and lifecycle programs.

Responsible for the following supervisory responsibilities:

• Responsible for hiring and training an Assistant CRM Manager within the first 12 months of their role.
• Provide clear objectives and work assignments for the team.
• Monitor and track employee performance and provides regular and timely feedback.
• Identify training and growth opportunities to advance the individual team member.
• Accomplish staff job results by coaching, counseling, and mentoring employees; planning, monitoring, and appraising job results; conducting training; implementing enforcing systems, policies, and procedures.
• Effectively manage team deliverables.
• Review and approve timesheets for contractors (as needed).
• Recruit and onboard contractors as needed for various projects, whether working with Fujifilm HR or outside placement agencies to find the talent needed for the project.

Required Skills/Education

• 7+ years of experience in CRM, lifecycle marketing, or MarTech roles (preferably in retail or D2C e-commerce)
• Bachelor's Degree or equivalent work experience
• Technical expertise in marketing technologies
• Proven success building and optimizing trigger-based lifecycle flows across email and SMS.
• Experience leading MarTech integrations (ESP, SMS, CDP, personalization tools) from strategy to execution.
• Technical literacy in APIs, tagging, and data workflows; able to partner effectively with developers and IT.
• Hands-on experience with ESPs such as Klaviyo, Salesforce Marketing Cloud, or Iterable.
• Experience in loyalty, reviews, and UGC platforms such as YotPo or Bazaarvoice,
• Experience working closely with vendors, managing project scope, support, schedules and deliverables.
• Experience working on the technology side of retail, with a solid understanding of ecommerce and in-store operations.
• Familiarity with tag management systems (Google Tag Manager preferred).
• Excellent written and verbal communication skills to convey complex ideas clearly and effectively to diverse audiences.
• Experience with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation.
• Strong ability to translate technical details into digestible summaries for a non-technical audience.
• Strategic thinking and business acumen
• Innovative with a goal of continuous improvement
• Customer-centric mindset

Salary and Benefits: (Include for roles that are/can be based in NY and CO)

• Up to $100,000 plus bonus depending on experience
• Medical, Dental, Vision
• Life Insurance
• 401k

#LI-Remote

Fujifilm is committed to providing equal opportunities in hiring, promotion and advancement, compensation, benefits, and training regardless of nationality, age, gender, sexual orientation or gender identity, race, ethnicity, religion, political creed, ideology, national, or social origin, disability, veteran status, etc.

If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to our HR Department (hlushrteam@fujifilm.com).