FUJIFILM

  • Walmart Marketing Manager

    Job Locations US-AR-Bentonville
    Posted Date 3 months ago(10/2/2018 5:07 PM)
    Requisition ID
    2018-3168
    Category
    Marketing
    Company (Portal Searching)
    FUJIFILM North America - Imaging Division
  • Overview

    FUJIFILM North America Corporation is a marketing subsidiary of FUJIFILM Corporation in Tokyo, Japan that provides equipment, consumables and technical support to the graphic arts industry; digital photo processing equipment, technical support and fulfillment services for commercial and consumer customers; consumer digital cameras, and motion picture films. The company is comprised of five operating divisions: Photo Imaging Products; Graphic Systems Products; Electronic Imaging Products; Motion Picture Film Products; and Optical Devices. 

     

    This position reports directly to the Senior Marketing Manager and has overall responsibility for planning and executing the day-to-day marketing strategy for Walmart Photo. The role is accountable for developing well rounded, strategic creative plans based upon the directives set by the Senior Marketing Manager in annual and seasonal campaigns. This person will be responsible for directing and managing the Walmart Photo 3rd party agency of record to successfully bring campaigns and tactics to fruition effectively and in a timely manner. Additionally, this hire will be a customer-facing representative of Fujifilm with Walmart and other 3rd parties as it relates to creative and marketing execution. This position has one direct report in Bentonville (Assistant Marketing Manager)

    External US

    Responsibilities:

    • Develop a Walmart Photo annual execution plan, per directives set by the Senior Marketing Manager in the annual marketing plan and seasonal campaigns.
    • Develop and manage an annual Walmart Photo calendar for this plan inclusive of all launch dates, deadlines and specific deliverables. The expectation is that all deliverables will be finalized at least 90 days before launch.
    • Manage the weekly marketing meetings with the Walmart Photo team, including preparing the weekly agenda, materials and webinar set-up. Work with the Senior Marketing Manager to set a presentation process that is effective for the account and the marketing team.
    • Cultivate and grow relationships with internal Walmart buyers and suppliers to develop new, cross promotional opportunities that raise awareness for the Walmart Photo Center.
    • Analyze the competitive landscape to pinpoint trends, opportunities, and plans for optimization + growth.
    • Lend professional account management for Walmart Photo, including written communication, meeting planning + management, and presentation preparation + delivery
    • Manage the 3rd party creative agency of record and work in tandem with the Senior Marketing Manager to successfully execute Walmart Photo projects, inclusive of but not limited to:
    • In-Store POS, Fixtures, Signage, Newsletters
    • Annual On-Location Photo Shoot
    • 2-3 In-Studio Lifestyle Photo Shoots
    • Annual Holiday Brochure
    • Affiliate Campaigns
    • Brand Ambassador Sponsorships
    • Influencer Campaigns
    • Direct Mail
    • Social Campaigns
    • Cross Merchandising + Marketing Campaigns
    • Walmart.com Creative
    • In a timely and efficient manger, provide the Senior Marketing Manager with cost projections for any creative or campaign materials that will be applied to the annual marketing budget. Garner formal approval for any projections before marketing spends are confirmed.
    • Manage and mentor assistant marketing manager and delegate/adjust their workload to deliver complete projects on time.

    Requirements: 

    • Bachelor’s degree or certification in marketing, design or related quantitative disciplines
    • 3+ years work experience in a fast paced and highly competitive marketing environment in a manager capacity
    • Experience developing + executing annual strategies
    • Mastery of project management, including the ability to prioritize work, delegate workload and manage the demands of fast-paced projects + tight deadlines.
    • Experience and comfort level with managing creative designers
    • Good understanding of graphic/image file formats and specifications
    • Experience interacting with and managing demanding client needs
    • Strong Microsoft Excel, PowerPoint and Project and/or SmartSheet skills
    • Familiarity with and ability to navigate stock photo websites such as Adobe, Thinkstock, etc.
    • Experience with using Google Business Services (Google Mail, Google Drive, Google Docs, Google Sheets)

    Desired:

    • Experience managing simultaneous multiplatform marketing campaigns for a major domestic retailer
    • Experience with photo or related personalized products in an e-commerce or brick and mortar retail environment
    • Experience with Digital Asset Management and/or Product Information Management Enterprise systems
    • Previous work as a supplier or buyer for Walmart
    • Basic understanding of software user interfaces
    • Basic knowledge of Adobe Photoshop or other image editing tool for mocking up workflows for presentations to the customer

    Core Competencies:

    • Client focused and professional
    • Professional, articulate, and comfortable interacting with internal + external parties
    • Strong project management skills
    • Highly organized and detail oriented
    • Expedient and deadline driven
    • Strategic, critical thinker with strong problem solving skills
    • Creative and design oriented

    FUJIFILM is an equal opportunity and affirmative action employer.  All qualified applicants will receive consideration without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability, protected veteran status or any other characteristic protected by applicable federal, state or local law.

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