FUJIFILM Healthcare Americas Corporation is a leading innovator in diagnostic and enterprise imaging solutions designed to meet the evolving needs of healthcare across prevention, diagnosis, and treatment. Fujifilm’s medical imaging portfolio includes solutions for digital radiography, mammography, computed tomography, magnetic resonance imaging, ultrasound, endoscopy, and endosurgery. The Synapse® Enterprise Imaging portfolio provides healthcare professionals with the imaging and data access needed to deliver a complete patient record. REiLI®, Fujifilm’s artificial intelligence initiative, combines Fujifilm’s rich image -processing heritage with cutting-edge AI innovations to inspire a new tier of clinical confidence. The In-Vitro Diagnostic portfolio provides the golden standard of molecular based immunoassay technology for liver surveillance, cutting edge clinical diagnostic chemicals for leading laboratories across the country and diagnostic chemicals for OEM white labeling products. The company is headquartered in Lexington, Massachusetts. For more information, please visit healthcaresolutions-us.fujifilm.com.
Job Purpose: Reports directly to the Director, Marketing & Communications in the Endoscopy division, and will proactively drive initiatives and projects related to key business events and communication platforms. The Marketing Specialist - Events & Lead Generation responsibilities cover 3 main areas:
1) EVENTS: coordination of major tradeshows as well as East and Central regional events and educational courses for Endoscopy, Endosurgery, Pulmonary, and MIS product lines.
2) LEAD MANAGEMENT: list/contact management in Marketing & Sales platforms (e.g. Pardot, Salesforce), as well as processing, managing, analyzing, tracking, and reporting on marketing leads and campaigns generated across multiple sources for Endoscopy, Endosurgery, Pulmonary, and MIS product lines.
3) SOCIETIES: liaison on marketing activities related to key Endoscopy societies, such as ASGE, SGNA, FITE, etc.
Duties and Responsibilities:
Primary support for activities associated with the proactive coordination and communication on major Endoscopy, Endosurgery, Pulmonary & MIS trade shows, regional, and educational events will include, but not be limited to, the following responsibilities (50%):
List/contact management in Marketing & Sales platforms, as well as processing, managing, analyzing, tracking, and reporting for marketing leads will include, but not be limited to, the following responsibilities (35%):
Liaison activities related to key societies, ASGE, SGNA, FITE, etc. will include the following responsibilities (15%):
Additional responsibilities as assigned.
BA or BS degree in Marketing or related field
While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle or feel objects, ability to use a keyboard, reach with hands and arms; balance; stoop, kneel, crouch; and talk or hear. The employee may be required to occasionally lift and/or move up to 10 to 50 lbs.
Specific vision abilities required by this job include close vision, distance vision, color vision, depth perception, and the ability to adjust focus.
FUJIFILM is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration without regard to race, color, national origin, sex, gender identity, sexual orientation, religion, disability, protected veteran status or any other characteristic protected by applicable federal, state or local law.