FUJIFILM

Marketing Automation Specialist

Job Locations US-WA-Bothell
Posted Date 4 weeks ago(4/15/2021 4:15 PM)
Requisition ID
2021-14847
Category
Marketing
Company (Portal Searching)
FUJIFILM SonoSite

Overview

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Marketing Automation Specialist - Bothell, WA

 

 

FUJIFILM, Sonosite, Inc . We are an innovative and high performance culture with tremendous opportunities. People who work here are given the unique opportunity to contribute to the advancement of healthcare throughout the world. Headquartered in Bothell, WA USA, Fujifilm Sonosite is represented by a global distribution network in over 100 countries. Since its inception, Fujifilm Sonosite’s lightweight, robust products have created and led the point-of-care ultrasound market. From sophisticated urban hospital emergency rooms to clinics in austere, remote villages, Fujifilm Sonosite systems are used by over 21 medical specialties and provide clinicians around the world with a cost-effective tool for improving patient safety and workflow efficiency. Fujifilm Sonosite holds a number of prestigious design awards and has in excess of 145 patents.

External US

Job Summary:

 

FUJIFILM SonoSite is seeking an experienced Digital Marketing professional who will be responsible for
leading and evolving our Email Marketing channel. This role will focus on developing a strategy and
executing email campaigns around existing products, lead nurturing, education, events, and brand
initiatives. You will actively maintain the Marketing customer database - driving growth and leading data
cleansing initiatives. The ideal candidate will be data-driven and implement testing strategies to drive
towards conversion and deliver measurable results. This person is proactive with a strong attention to
detail, possesses analytical and problem-solving abilities with exceptional multi-tasking and prioritization
skills.

 

 

Essential Job Functions:

 

  • Execute production of emails, landing pages, segment distribution lists, forms and campaign flow in
    marketing automation tool
  • Drive brand, nurture, lead-generation, re-engagement, tradeshow, and webinar campaigns for global
    and regional marketing teams
  • Be the point of contact for all Eloqua troubleshooting (e.g. lead flow testing, form validation,
    segmentation, design, etc)
  • Build data cleansing and standardization programs; maintenance of subscriber database
  • Support 3rd party app integrations and optimize tracking of marketing lead data (Google Analytics,
    Google Tag Manager, Hotjar)
  • Drive standardization and conduct Eloqua training/onboarding for new marketing hires
  • Conduct A/B tests to optimize performance of email and landing page content, design, and messaging
  • Work with external agencies to develop initiatives for other marketing channels (e.g. paid advertising,
    social media)

 

 

Knowledge and Experience:

 

  • 4-5 years of digital marketing experience with email, paid advertising, or social media
  • 2 years of Eloqua (strongly preferred) or other marketing automation platform (Pardot, Marketo,
    Hubspot, etc.) experience
  • 2 years of Salesforce CRM experience
  • A solid understanding of data privacy laws (GDPR, CASL, CCPA, etc.)

 

Skills and Abilities:

 

  • Ability to dive deep and create reports to measure effectiveness of global email marketing, and
    make recommendations to improve performance
  • Beginner or intermediate HTML/CSS skills required
  • Proficient copywriter

 

 

 

FUJIFILM Sonosite, Inc. offers a fantastic compensation package, including benefits, and a 401k program. Visit us today to learn more about our exciting technologies and how you can make a difference. To apply and obtain further details regarding key responsibilities and experience requirements, check out our careers page at www.Sonosite.com/careers.

 

FUJIFILM Sonosite, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age, protected veteran status, disability status, or any other characteristic protected by law.

 

In compliance with the ADA Amendments Act, should you have a disability that requires assistance and / or reasonable accommodation with the job application process, please contact the Human Resources department via phone at 425-951-1200, or via e-mail at ffss-hr@fujifilm.com . Additionally, the affirmative program/plan is available for review upon formal request by employees and applicants for employment in the Human Resources office during regular office hours.

 

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