FUJIFILM

Marketing Communications Manager (Service, Education & Brand)

Job Locations US-WA-Bothell
Posted Date 3 months ago(9/8/2020 4:23 PM)
Requisition ID
2020-13687
Category
Marketing
Company (Portal Searching)
FUJIFILM SonoSite

Overview

 2016 logo

 

Marketing Communications Manager - Bothell, WA

 

FUJIFILM, Sonosite, Inc . We are an innovative and high performance culture with tremendous opportunities.  People who work here are given the unique opportunity to contribute to the advancement of healthcare throughout the world.  Headquartered in Bothell, WA USA, FUJIFILM Sonosite is represented by a global distribution network in over 100 countries.  Since its inception, FUJIFILM Sonosite’s lightweight, robust products have created and led the point-of-care ultrasound market. From sophisticated urban hospital emergency rooms to clinics in austere, remote villages, FUJIFILM Sonosite systems are used by over 21 medical specialties and provide clinicians around the world with a cost-effective tool for improving patient safety and workflow efficiency. FUJIFILM Sonosite holds a number of prestigious design awards and has in excess of 145 patents.

 

External US

Job Summary:

 

The Marketing Communications Manager, Service, Education and Brand is responsible for developing and executing the customer communication strategy to drive awareness, demand generation and strengthened brand equity.  This individual will work closely with product management, clinical marketing and regional marketing to develop all product, solution, campaign and program related communications and ensure that all messaging and content produced support the FFSS brand.  The individual in this role will develop excellent, in-depth knowledge of the point-of-care ultrasound clinical environment, market needs, customers, and Fujifilm Sonosite solutions to lead the development of messaging and communication that resonates with target customers around the globe.

 

Essential Job Functions:

 

  • Collaborate with product management, clinical marketing and regional marketing to develop messaging strategies that articulate and deliver upon the value proposition of Fujifilm Sonosite (FFSS) Service, Education and FF HLUS solutions for key stakeholders.
  • Stay current with customer needs, market trends, and competitive activity and share insights with cross-functional teams to optimize product, campaign and program messaging and content development for all marketing channels including digital marketing.
  • Develop regional and segment-specific messaging and content management strategies that work in concert to amplify a consistent message globally.
  • Work with product management to develop messaging for new product launch activities.
  • Partner with clinical marketing to develop messaging for key programs that aid customers in addressing the quadruple aim.
  • Work with NA, EU and indirect marketing teams to develop messaging and content for key programs, campaigns and customer facing activities such as tradeshows and workshops.
  • Partner with external vendors for development and production of materials, including photography, video, graphics and more.
  • Work with digital marketing for omnichannel strategies and deployment of content. Establish metrics and measure results, sharing with peers to optimize messaging and content management.
  • Work with peers to ensure a coordinated approach with the perspective of the sales team and customer in mind.

 

Knowledge and Experience:

 

  • 5+ years of experience in branding and communications, ideally medical devices but not required
  • Proven track record of developing messaging and content management strategies and execution tied to results
  • Solid writing and editing capability and eye for graphic design, ability to work within brand guidelines
  • Demonstrated analytical and quantitative skills, ability to use hard data and metrics to back up assumptions and provide meaningful insights
  • Demonstrated ability to dive deep in understanding the product, customer, our business, and the competitive landscape
  • Strong organizational and project management skills with the ability to multi-task
  • Ability to work and lead under tight deadlines and pressures
  • Exercises independent judgment and decisions while managing all aspects of projects
  • Excellent verbal and written communication skills
  • Strong attention to detail
  • Cross-functional team leadership, ability to lead through influence
  • Strong communication skills and experience providing updates to all levels of the organization
  • BS degree in marketing or related field, MBA preferred

 

Skills and Abilities:

 

  • Ability to understand both the clinical and business needs of the customer and FFSS, respectively
  • Strong and deep marketing experience, from strategy to execution
  • Ability to develop plans, forecasts, budgets
  • Broad leadership skills and a proven ability to focus on execution and result
  • Excellent persuasive communication skills in both writing and speaking plus the ability to build relationships with key outside influencers

 

 

FUJIFILM SonoSite, Incoffers a fantastic compensation package, including benefits, and a 401k program.  Visit us today to learn more about our exciting technologies and how you can make a difference.  To apply and obtain further details regarding key responsibilities and experience requirements, check out our careers page at   www.SonoSite.com/careers.

FUJIFILM SonoSite, Inc.   is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age, protected veteran status, disability status, or any other characteristic protected by law. 

In compliance with the ADA Amendments Act, should you have a disability that requires assistance and / or reasonable accommodation with the job application process, please contact the Human Resources department via phone at 425-951-1200, or via e-mail at ffss-hr@fujifilm.com .   Additionally, the affirmative program/plan is available for review upon formal request by employees and applicants for employment in the Human Resources office during regular office hours.

 

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